Why we are in Fashion for Life

Dear Readers–

As many of you might know, I have been leading the organization of Fashion for Life for the past three months, and honestly, it’s been a lot of work and stress. Nevertheless, I think it will be worth it.

I decided to take this on for a few reasons: First, I personally know Nevar Lobo and Amethyst Starostin, and I know they were straining under the weight of the RFL Clothing Fair. They truly needed to take care of things for themselves in their “real lives” and when they dropped out, I didn’t want to see all their hard work and the momentum that the RFL Clothing Fair had gained go to waste.

Second, I knew Relay for Life and the American Cancer Society had a top-notch reputation in SL, and I knew that my personal standards for how charitable donations would be collected were in place. I feel very strongly about this. I know SL can be a great place to raise funds, but I think oftentimes it is done poorly. The RFL in SL has the structures in place and a professional representative in world to make sure it’s done right.

Most important, however, was that I knew the cause was a truly worthy one and one that people across the grid from around the world could engage with, regardless of politics or religion, regardless of class or gender. Cancer touches many lives and is something, we have discovered, can truly be combated with research and knowledge, technology and development.

The funds raised during the Fashion for Life will be contributed directly to the American Cancer Society to go towards prevention, support, lobbying and research. And these funds’ positive effect can be seen: When my grandmother had a cancerous tumor in the 80s, her diagnosis was bleak and her treatment painful. I see how much tings have improved now when my dear friend Raven’s father beats breast cancer after chemotherapy without substantial nausea, when my friend Nadya gets effective lung cancer treatment from radiation, when my neighbor Lynne goes into remission from a rare and generally deadly form of blood cancer after treatment–and all of them retain a quality of life much better than my grandmother had.

This is much more than a virtual fashion event–it’s a fund raiser that has makes a tiny little dent in a very big problem. It was worth it to me. I hope it’s worth it to you to join us and enjoy the beautiful and hard-made creations of over 190 designers and 8 builders.



One of our missions for Fashion for Life is to have fun, but underneath all the fun is a very serious thing. We are making money for the American Cancer Society because so many people are touched by the effects of cancer around the world. Turn to anyone you know and they will tell you of someone they loved or knew that was lost to cancer.

Many of the designers participating in Fashion for Life are doing so for very personal reasons. A few have been gracious enough to share their stories…

Why we are in Fashion for Life

Five years ago I was diagnosed with breast cancer for the second time, ten years after my first battle with the disease. Thanks to breakthrough cancer research, the biotherapy drug Herceptin had just been approved for general use after successful clinical trials, and my cancer was treatable with Herceptin. I am still in remission, thanks to this drug. My sister-in-law and a dear friend are both cancer free after Herceptin therapy also. We are the “miracle sisters.” In 2009 I was diagnosed with a rare sarcoma which was treated successfully with surgery. Sarcoma strikes especially hard at children, and most are not as lucky as I was. Cancer research saves lives. I want to help. That is why it is so important to me to be part of Fashion for Life.

~ Kerryth Tarantal

Why we do Fashion for Life

My father is treating cancer now. He became large intestine cancer the year before last. The cancer is serious. And, he underwent a difficult operation lasting for several hours. Afterwards, he was treating anti-cancer drug. Cancer seemed to have cured last year. However, cancer relapsed several months later. He came to have to fight against cancer again. I want to help my father. Therefore, I wanted always to participate in this “”Fashion of the life”.

~ Saya Littlething

Why we do Fashion for Life

Cancer has touched a lot of lives in my family…from my Grandfather who died of pancreatic cancer to my Father’s colon cancer and my Mother’s recurring bouts with skin and corneal cancer, we’ve experienced the devastation from every angle. Several years ago I had a lump in my breast and I was terrified. Only in my early 30s, I thought I wouldn’t have to worry about anything like this for a very long time. I was so wrong. I did my research and found out how many women AND men get cancer at a very young age. The numbers were mind blowing. I was so fortunate and it turned out to be a small treatable issue, but it’s affected me so much. It’s so important to spread the word about early detection and help to raise funds to combat and finally some day cure this incredibly devastating disease. It’s important for me to do my small part. If everybody does we can change things.

~ Ivey Deschanel

Why we do Fashion for Life

I lost four family members to cancer including my father and my maternal grandmother.  I am grateful for the opportunity  to be a part of Fashion for Life so that I can help to support those working on a cure for cancer to help keep other families from facing the losses my own family has faced.

Adrianna Marquez

Fashion for Life, March 12-22 is SL’s biggest fashion fair on 9 sims hosted by the American Cancer Society and SL’s Relay for Life. Proceeds from all donated items and sponsorships go 100% to the American Cancer Society.

Photo 1:

  • Hair: [e] Mood – Blonde 03 by Elikapeka Tiramisu for Elikatira, Sim Sponsor for the Bourke White sim at Fashion for Life
  • Skin: -Glam Affair- Mary Light – E/Bl/A 05 by aida Ewing for Glam Affair, FFL Store Sponsor on the Stieglitz sim
  • Dress: *FFL EXCLUSIVE* Spyralle Enruffled – Hope by Kerryth Tarantal for Spyralle, FFL Store Sponsor on the Irving Penn sim

Photo 2:

  • Hair: ::DBS::Mona-black by DBS Heart for Bishwear, FFL Store Sponsor on the Irving Penn sim
  • Skin: I ALEIDA I Inga SUNKISS – make up 3 by Aleida Rhode for Aleida, VIP Sponsor and FFL Store Sponsor on the Helmut Newton sim
  • Dress: *FFL EXCLUSIVE* ::Schoen:: IbizaMoon (LoversNight) ladies by Saya Littlething for ::Schoen::, FFL Store Sponsor on the Mapplethorpe sim
  • Shoes: N-core ILLUSION XtremeHeel II Black by Claire Messenger for N-Core, FFL Store Sponsor on the Helmut Newton sim

Photo 3:

  • Hair: .:EMO-tions:.  * CANDY * / black-blue by Mirja Mills for .:EMO-tions:., VIP Sponsor for Fashion for Life and FFL Store Sponsor on the Stieglitz sim
  • Skin: :::Sn@tch Plush Skin (Tone 3-Hope)::: by Ivey Deschanel for Sn@tch, FFL Store Sponsor on the Shulman sim
  • Top::::Sn@tch Fling Cropped Top (Purple)::: by Ivey Deschanel for Sn@tch, FFL Store Sponsor on the Shulman sim
  • Pants: :::Sn@tch Tapestry Pants (Purple)::: by Ivey Deschanel for Sn@tch, FFL Store Sponsor on the Shulman sim
  • Gloves: :::Sn@tch Wrist Warmer (Eggplant Leather)::: by Ivey Deschanel for Sn@tch, FFL Store Sponsor on the Shulman sim

Photo 4:

  • Hair: .:EMO-tions:. * AGNES * /brown by Mirja Mills by Mirja Mills for .:EMO-tions:., VIP Sponsor for Fashion for Life and FFL Store Sponsor on the Stieglitz sim
  • Skin: Adam n Eve Skin – Jasmine t3 Natural by sachi Vixen for Adam n Eve, FFL Store Sponsoron the Ansel Adams sim
  • Outfit: [A&k] Dahlia by Adrianna Marquez for A&k Designs, FFL Store Sponsor on the Bourke White sim
  • Jewelry: Ear Candy ~ Bottlecap Set in Burnished Copper by Maeve Mortlock for Ear Candy, FFL Store Sponsor on the Arbus sim
  • Boots: Ear Candy ~ Brown Belted Sweater Boot by Maeve Mortlock for Ear Candy, FFL Store Sponsoron the Arbus sim

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